Bonlife
The Brand-Building Arm Behind Our Consumer Reach
Our Brands
House Brands Designed To Build Market Presence
Bonlife plays a key role in bringing the group’s house brands closer to consumers through product positioning, channel development, and commercial execution. Through this platform, OB Holdings builds brand visibility, broadens its consumer reach, and strengthens participation across multiple wellness categories. The group’s house-brand portfolio includes:
Bonlife
GoHerb
Zen Night
Sleepin’ Beauté
EZ:Nitez
Beyoute
Zen Youte
Zenliv
Products
A Broad Consumer Range Across Wellness Categories
Through Bonlife, the group markets products across a diverse range of fortified food and beverage categories, supporting both consumer reach and category diversification. These categories reflect our ability to respond to different nutritional, lifestyle, and wellness needs in the market.
Fruit
Fruit-based products with nutrition-led offerings that support everyday wellness and category variety.
Milk
Milk-based products are a core part of the range, including general nutrition and specialised goat milk formulations developed for targeted consumer needs.
Vegetables
Vegetable-based products add functional nutrition options that strengthen the group’s presence in health-conscious consumer segments.
Probiotic
Probiotic-based products support digestive wellness and reflect the group’s focus on functional, science-supported consumer categories.
Coffee
Coffee-based products combine convenience and functional positioning, supporting demand for accessible wellness-oriented beverage formats.
Oat
Oat-based products offer familiar, nutrition-led selections that are suited for daily consumption and have broad market appeal.
Herb
Herb-based products support the group’s participation in traditional and plant-based wellness categories valued by a broad consumer base.
Collagen
Collagen-based products strengthen exposure to beauty and wellness demand, adding another growth-oriented consumer category.
Soy
Soy-based products add plant-based nutrition options that support diversification across lifestyle and wellness-focused consumer segments.
Tea
Tea-based products broaden the beverage range with convenient formats that align with daily wellness and traditional consumption habits.
See How Bonlife Supports The Group’s Consumer Growth Story
Visit our Investor Centre to learn how Bonlife contributes to OB Holdings’ brand portfolio, market reach, and long-term investment proposition.